A great advert does more than simply list the facts. It should give buyers confidence, answer their key questions, and encourage them to make contact.

From producing talented young horses to 10 Badminton completions — Georgie Goss knows a thing or two about spotting potential. We caught up with Georgie to hear about her season so far, the horses she's excited about, and her top tips for buyers and sellers.

Whether you are standing your horse up before a judge, or posing it to achieve that all-important photo to advertise him for sale, there are many things to consider. Every horse has his strong and weak points, and knowing how to make the best of what you have is crucial.