A great advert does more than simply list the facts. It should give buyers confidence, answer their key questions, and encourage them to make contact.

A few simple changes before you pick up the camera can make a huge difference to how your horse is presented online. The 5-minute photo checklist. Before taking your conformation photos, work through these simple steps.

From producing talented young horses to 10 Badminton completions — Georgie Goss knows a thing or two about spotting potential. We caught up with Georgie to hear about her season so far, the horses she's excited about, and her top tips for buyers and sellers.